Being creative isn’t some big statement—it’s just doing the thing. Chasing what excites you, building with what you have, and not waiting for permission. Figuring things out as you go, relying on what's around you, and continuously pushing forward.  Every project gets the same approach: find its truth, cut away the unnecessary, and craft something that genuinely moves you, and your audience.

I'm fueled by curiosity and driven by the belief that creativity isn't a privilege —it's being human. It's about diving headfirst into the unknown, embracing mistakes, turning constraints into creative fuel, and connecting with someone else in a meaningful way. I make things because I find it endlessly fascinating. Each project is a puzzle, another chance to uncover universal truths, laugh, cry, have some fun, and maybe even be a bit surprised by what comes out the other side. Creativity can be messy, unpredictable, and frustrating—but that's exactly why it's exciting. At the end of the day, it's still pretty simple: chase what excites you, build with what you have, and never wait for permission. Always be kind, be cool, and please support your local skateshop.

Much Radness.
Ash

Film and TV
UTA

Commercials/Photos
Rasköls

Colabs/Press/Skate
ash@umeric.com

Social Links
Linked In
IMDB
Instagram
Behance
X

Books +
Catalogues

KL Design Week
Catalogue

AGIdeas 07
Book

Semi Permanent
NZ 07
Book

Tres Logos 
Die Gestalten Verlag
Book

Crackpot Calender 
Catalogue

Illusive
Book

Designed To Help
Book

I love dust
Die Gestalten Verlag
Book 

OFFF
Book

Re.Think.Design.Construct
Book

How Design
Book

Point.Structure
Book

A Design For Freedom  
Book

Style Is The Message 
123 Klan
Book

World Wide Designers
Catalogue

L’edition Populaire
Book

Permanent 
Design Is Kinky
Book

Great Graphics 
Dixonbaxi
Book

Awards
-

Vivid ' Audio Creatures'
Sydney Opera House
'Bronze'
AEAF Awards 2017.
Best Live Event

MTV Exit 'Simple Plan'
'Gold'
ACS Awards 2014.

MTV Exit 'Simple Plan'
'Bronze Lion'
Cannes Lion Awards 2013.

MTV Exit 'Simple Plan'
'Silver'
ACS Awards 2013.

Coke Zero 'Coke'
'Silver'
ACS Awards 2013.

Vodafone 'Discover The New'
'Gold'
Adstar Awards 2013.

MTV Exit 'Simple Plan'
'Gold World Medal'
New York Festivals Film
and Television Awards 2013.

Foxtel 'Seeing Is Believing'
'Gold'
Mobius Award 2012.
TV VFX

Foxtel 'Seeing Is Believing'
'Bronze World Medal: VFX'
New York Festivals 2012.

Foxtel 'Seeing Is Believing'
'Gold'
Adfest Lotus Awards 2012.

Foxtel 'Seeing Is Believing'
'Silver'
Adstar Awards 2012.

Foxtel 'Seeing Is Believing'
'Silver: VFX'
BADC Awards 2012.

Foxtel 'Seeing Is Believing'
'Gold'
Editin'
BADC Awards 2012.

Burn: Never Extinguish
Vimeo Staff Pick

MTV HD
Vimeo Staff Pick

Viva
Vimeo Staff Pick

Burn: Never Extinguish
'Bronze' Direction
Clio Awards 2012.

Burn: Never Extinguish
'Top 100 Short Films'
St Kilda Film Festival 2012.

Burn: Never Extinguish
'Featured'
Byron Bay
International Film Festival 2012.

MTV HD
'Gold'
Shots New Director Award 2011.

VIVA Rebrand
'Gold'
PromaxBDA Europe 2011.
Channel Brand of the Year

VIVA Rebrand
'Bronze'
Art Directors Club Europe 2011.

VIVA Rebrand
'Corporate Films'
Red Dot Design Award 2011.

VIVA Rebrand
W&V Client Award
2011.

MTV Organic
'Gold'
PromaxBDA Worldwide 2009.
Campaign Design

Christchurch Arts Festival TVC
'Bronze'
Best Design Awards 2007.
Broadcast

Shapeshifter
'Long White Cloud'
'Best Electronic Music Video'
Juice TV Awards 2005.

Four'N Twenty:
BMW Isobar | 2019?
Best ADS 

KFC
Life should always be finger lickin' good
Ogilvy Australia
Best ADS 

UBET
For the thrill of it
The Monkeys
Best ADS 

Hyundai A-League 
What is Beautiful?
BMF 
Best ADS 

Vodafone
Discover The New
Ogilvy Australia
Best ADS 

Hyundai i40
They're out there
Innocean 
Best ADS 

HSBC
Serious Play The Mint
J Walter Thompson London  
Best ADS 

MTV Exit 
This Song Saved My Life
18 Feet & Rising Sydney 
Best ADS 

Foxtel Australia
London Olympics
Clemenger BBDO
Best ADS 

Burn: Never Extinguish
Publicis Milan
Best ADS 

HBO 'Unexpected'
HBO Asia, Singapore
Best ADS  

Swatch & MTV
Playground
| MTV International/London
Best ADS  

Magazines
-

Creative Review
Cover, Interview
Burn

Campaign Brief
Cover, Interview
Burn

3DWorld, Issue 126 
MTV Organic Idents

Stash, Issue 62
Talk MSN TVC’s

Stash, Issue 49
MTV Organic Idents

Stash, Issue 38
Nike ‘Yi Jian’ &
Royal Elastics“
Feilfri” TVC’s

Urbis, Issue 39
Interview.

NZ Herald
Interview

Kokoku Hihyo, Issue 318,
Wieden + Kennedy Special
Nike ‘Yi Jian’ TVC

Desktop, Issue 226
Magazine Cover &  Interview

Stash, Issue 22
MTV AVMA’s Show Package

Creative, Aug/Sept 
Magazine Cover &  Interview

Pulp, Issue 47
“Translate” Event &  Profile

Cyclic Defrost, Issue 13
Magazine Cover & Interview

Yen Magazine, Issue 10
Poster

Computer Arts Projects,  65
Interview

Pulp, Issue 34 
interview & Illustration

Desktop, Issue 184 
Design Debrief:

Pulp, Issue 29 
Neo Plastech Illustration

Pulp, Issue 28
Umeric V 123 Klan Interview
Internet Au, Issue 76
Interview

Public Talks
-

Rprsnt Conference
Sydney, Australia.

Kl Design Week Conference
Kuala Lumpur, Malaysia

Semi Permanent Conference 
Auckland, New Zealand

Agideas Conference
Melbourne, Australia

Rprsnt Conference
Sydney, Australia.

CBNet Talk
Tokyo, Japan

OFFF Conference
Barcelona, Spain

Digit Conference
Sydney, Australia

Sparc Conference
Hamilton, New Zealand

Foundation
Australia Infront 

Sydney Apple Store
Creative Talk