Ident
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HBO 'Unexpected'
Ident
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HBO 'Unexpected'
Ident
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HBO 'Unexpected'
Ident
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HBO 'Unexpected'
Ident
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HBO 'Unexpected'
Channel
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HBO
Channel
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HBO
Channel
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HBO
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HBO
Channel
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HBO
Production
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Ümeric
Production
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Ümeric
Production
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Ümeric
Production
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Ümeric
Production
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Ümeric
Credit
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Director
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Director
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Director
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Director
Credit
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Director
Aspect: 16:9, Spherical
Camera: Red One
Lens: 24mm Zeiss Standard prime T2
Location: Sydney
Stock: RED-RAW
When that iconic white noise of the HBO logo fires up, you know you’re in for the best TV has to offer. Being approached to create something for HBO, based on my artist-driven work, was an very cool.
The budget was tight, and the deadline even tighter, but we leaned into it and created something a little more unexpected for HBO. I’ve since been told it influenced some of A24’s logo animations later on, which is pretty cool.
These pieces were essentially pulled together with heavy lifting in Photoshop due to the time constraints. It would’ve been great to explore them more fully, but even as they stand, I think they carry a strong tone and unique energy.
Client: HBO
Art Director: Patrick Tan
Producers: Brenda Chia, Anna Lim
Director/Cinematographer: Ash Bolland
Producer: Von Dekker
Concept Art: Ash Bolland, Ben Hennesay
3d Artist: Altti Sjögren, Alberto Santiago
Special Thanks
Patrick Tan