Aspect: 1080p
Camera:  Canon 5D mk2, 25fps ( pl mount) x 3
Shooting Aspect Ratio: 16:9
Lens: Arri Master Primes, Canon-16-35, 24 -70,
70-200
Location: Buenos Aires

After years of working with MTV, that creative work started opening doors to commercials. I wasn’t actively chasing them, but opportunities began to come my way.

The Burn project was a branded film for Coca-Cola Europe and Publicis Milan, created as part of a global campaign for Burn energy drink. Shot in city of Buenos Aires, and features skateboarders Rune Glifberg, Jonas Skroder, Hugo Maillard, and Dany Hamard.

The Burn project was a pivotal moment for me, marking my transition into the commercial world. As a skateboarder and a fan of Burn’s work, I was stoked to pitch on this project.

I came up with the concept of a fiery tornado—a metaphor for the internal storms we face and conquer through skateboarding. Like skating, it’s about learning every trick, embracing the process, and building patience and resilience. Skateboarding teaches you so much beyond the tricks, and I wanted to capture that.

The client digged the concept, but the budget and timeline were incredibly tight. We had only three days to shoot this in the super graphic city of Buenos Aires—a huge challenge, especially since most skateboarding videos take months to film to capture the tricks.

Despite the constraints, we pushed forward, and the project featured none other than Rune Glifberg. They say never meet your heroes, but Rune was everything you’d hope for—cool, talented, and down-to-earth. In those three days, we achieved a lot. The skateboarding was as solid as it could be under the circumstances, and Rune, Danny, Hugo and Jonas  crushed it.

The crew, skaters, and people of Buenos Aires on this project were truly epic—talented, hardworking as hell, super creative, and just rad humans. This was a real pleasure to be a part of.

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Credits
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Product: Burn Energy Drink
Client: Coca Cola

Advertising Agency: Publicis Italy
Producer: Mariella Maiorano
Executive Creative Directors: Bruno Bertelli,
Cristiana Boccassini
Creative Supervisor: Costanza Rossi
Art Director: Marco Viganò
Copywriter: Michele Picci
Client Services Director: Bela Ziemann

Director: Ash Bolland

Skateboarders:
Rune Glifberg
Dany Hamard
Hugo Maillard
Jonas Skrøder

Producer: Tara Riddell
Cinematographer: Lachlan Milne
Editor: Dan Lee

Boy at Door: Thiago Martinez
Cafe Waiter: Ariel Chavarria
Grandmother: Lidia Favre

Production Service Buenos Aires: Ocean Films
Executive Producer Buenos Aires: TIF CASA
Production Manager: Rodrigo Cala
Production Coordinator: Celeste Galickas
Production Assistants: Marina Pereyra, Pablo Saredo

Location Manager: Nicanor G. Del Solar
Location Assistant: Ezequiel Calabro

First Assistant Director: Martin Bustos
Second Assistant Director: Eduardo Igolnikow
Script Supervisor: Camilo Rodriguez

Storyboard Artist: Joshua Laws
1st AC: Pablo Gomez
2nd AC: Lucas Guardia
3rd AC: Juan F. Galletti
VTR: Anahi Molina
HD Assist: Emiliano Gomez

Key Grip: Sebastian Bejarano
Grip: Daniel Montenegro
Chief Electrical: Nicolas Camara
Electrician: Matias Buzzalino
Sound: Rodrigo Merolla

Production Designer: Sebastian Orgambide
Art Assist: Rodrigo Salari
Prop Master: Andres Lehmann
Stylist: Lucila Berger

Special Effects: NASA FX
Special Effects Supervisor: Federico Ransenberg
On Set VFX Supervisor: Nicanor G. Del Solar

Catering: Andres Sendzin
Security: Tyson, Agustin Ferrero
On Set Doctor: Victor
Director’s Driver: Jorge

Visual Effects: Cutting Edge
Producer: Abby Buick
Visual Effects Producer: Katherine Webb
Lead Compositor & Visual Effects Supervisor: Hugh Seville
Compositors: Heather Galvin, Tim Walker, Soren Dyne
3D Supervisor: Ron Roberts
Houdini TDs: Rangi Sutton, David Brown
3D Artists: Tom King, Andrew Kimberly, Ben Swinbanks, Rob Conn, Jake Hempson, Jostein Finnekaasa
Nuke Artists: Daniel Loui, Genevieve Serna, Lars Andersen, Sandeep Vengsarkar
After Effects Artist: Nathan Turner

Addtional VFX: Umeric

Awards
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2011 Bronze Clio Award, Direction
Vimeo Staff Pick
One Show 2012, Silver, Long form film
Epica Awards 2011, Bronze
Eurobest 2011, Craft, Gold
London International Awards 2012, Long form, Silver

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Special Thanks
Martin Bustos
Martin BustMartin Bus