Commerical
-
MTV  'HD'

Commerical
-
MTV  'HD'

Commerical
-
MTV  'HD'

Commerical
-
MTV  'HD'

Commerical
-
MTV  'HD'

Agency
-
MTV Europe Networks

Agency
-
MTV Europe Networks

Agency
-
MTV Europe Networks

Agency
-
MTV Europe Networks

Agency
-
MTV Europe Networks

Production
-
Ümeric

Production
-
Ümeric

Production
-
Ümeric

Production
-
Ümeric

Production
-
Ümeric

Credit
-
Director

Credit
-
Director

Credit
-
Director

Credit
-
Director

Credit
-
Director

MTV HD – ‘TRAINYARD + ALLEWAY (1)
MTV HD – ‘TRAINYARD + ALLEWAY (2)
MTV HD – ‘TRAINYARD + ALLEWAY (3)
MTV HD – ‘TRAINYARD + ALLEWAY (4)
MTV HD – ‘TRAINYARD + ALLEWAY (5)
MTV HD – ‘TRAINYARD + ALLEWAY (6)
MTV HD – ‘TRAINYARD + ALLEWAY (7)
MTV HD – ‘TRAINYARD + ALLEWAY (8)
MTV HD – ‘TRAINYARD + ALLEWAY (9)
MTV HD – ‘TRAINYARD + ALLEWAY (10)
MTV HD – ‘TRAINYARD + ALLEWAY (11)
MTV HD – ‘TRAINYARD + ALLEWAY (12)
MTV HD – ‘TRAINYARD + ALLEWAY (13)
MTV HD – ‘TRAINYARD + ALLEWAY (14)
MTV HD – ‘TRAINYARD + ALLEWAY (15)
MTV HD – ‘TRAINYARD + ALLEWAY (16)
MTV HD – ‘TRAINYARD + ALLEWAY (17)
MTV HD – ‘TRAINYARD + ALLEWAY (18)
MTV HD – ‘TRAINYARD + ALLEWAY (19)
MTV HD – ‘TRAINYARD + ALLEWAY (20)
MTV HD – ‘TRAINYARD + ALLEWAY (21)
MTV HD – ‘TRAINYARD + ALLEWAY (22)
MTV HD – ‘TRAINYARD + ALLEWAY (23)
MTV HD – ‘TRAINYARD + ALLEWAY (24)
MTV HD – ‘TRAINYARD + ALLEWAY (25)
MTV HD – ‘TRAINYARD + ALLEWAY (26)
MTV HD – ‘TRAINYARD + ALLEWAY (27)
MTV HD – ‘TRAINYARD + ALLEWAY (28)
MTV HD – ‘TRAINYARD + ALLEWAY (29)
MTV HD – ‘TRAINYARD + ALLEWAY (30)
MTV HD – ‘TRAINYARD + ALLEWAY (31)
MTV HD – ‘TRAINYARD + ALLEWAY (32)
MTV HD – ‘TRAINYARD + ALLEWAY (33)
MTV HD – ‘TRAINYARD + ALLEWAY (34)
MTV HD – ‘TRAINYARD + ALLEWAY (35)
MTV HD – ‘TRAINYARD + ALLEWAY (36)

Selected Stills

Selected Stills

Selected Stills

Selected Stills

Selected Stills

Aspect: 16:9, Spherical
Camera:  Red One
Lens: 24mm Zeiss Standard prime T2
Location: Sydney
Stock: RED-RAW

MTV–HD-__thumbnails_03

The Treatment

The Treatment

The Treatment

The Treatment

MTV Europe approached Ümeric to create a series of idents for the launch of their new "HD" channel, building on the success of previous projects I had worked on for MTV. The brief provided an opportunity to develop detailed, high-definition visuals and expand on the style of creatures I had previously created.

Rather than emphasizing technology or the novelty of HD, the project was approached as a celebration of intricate artistry.

The idents featured surreal, expressive creatures that "ripped open"  - But what does it mean? 

The project resonated with MTV’s audience and led to further opportunities. It also attracted attention from Hollywood, with a viral post suggesting the idents could inspire a feature film.

This eventually led to me being tapped to direct a remake of The Swarm. While that project never materialized, it was an exciting ride. Looking back, these idents—originally rendered in 4K when HD was just emerging—still hold up today.

At the time, I didn’t see them as the foundation for a feature film, but during COVID, I started drafting a script inspired by this world. Who knows where it might lead?

Concept Development

Concept Development

Concept Development

-

MTV HD – CONCEPT 02
MTV HD – CONCEPT 01
MTV HD – CONCEPT 04
MTV HD – CONCEPT 03

Look Frame

Look Frame

Look Frame

MTV_HD_CONCEPT_ART_02

3d Model

3d Model

3d Model

mtv_hd_3d model

Raw Animatic

Raw Animatic

Raw Animatic

Director Storyboards (photoshop)

Director Storyboards (photoshop)

Director Storyboards (photoshop)

MTV_HD_STORYBOARDS 02
MTV_HD_STORY BOARDS 01

 

Client: MTV Networks Polska 
Creative: John Kwoka 
Production Manager: Agnieszka Klys

Director/Cinematographer: Ash Bolland
Producer: Von Dekker

Creature Design: Ash Bolland
Concept Artist: Ash Bolland, Ben Hennesay,  Simon Cowell
Compositing: Carlo Monaghan, John Kitching.
3D Animator:  Tim Clapham, Gary Yeung, Ash Bolland
3d Modeler: Kenji Gozum.

Audio: Raf May, Darrin Wiemer

Compositing: Carlo Monaghan, John Kitching.

Special Thanks
Carlo Monaghan, John Kitching



Ümeric™
-
The works of Ash Bolland.

Ümeric™
-
The works of Ash Bolland.

Ümeric™
-
The works of Ash Bolland.

Ümeric™
-
The works of Ash Bolland.

Ümeric™
-
The works of Ash Bolland.

Social Links
-
Linked In

IMDB
Instagam
Behance
X

Social Links
-
Linked In

IMDB
Instagam
Behance
X

Social Links
-
Linked In

IMDB
Instagam
Behance
X

Social Links
-
Linked In

IMDB
Instagam
Behance
X

Social Links
-
Linked In

IMDB
Instagam
Behance
X

© 2024 Umeric.

© 2024 Umeric.

© 2024 Umeric.

© 2024 Umeric.

© 2024 Umeric.