Camera:  Alexa Mini 24fps 
Shooting Aspect Ratio: 16:9
Lens: Sigma 18 - 35 
Location: Buenos Aires
 

After the massive success of the Nintendo Switch launch commercial I worked on directly with Nintendo Japan, we set a new creative standard for their advertising. This project marked a significant departure from what Nintendo had done before. Instead of relying on heightened 3D graphics, we showcased grounded, everyday people in real-life scenarios. The approach was deliberately authentic—a bold move that reflected the Nintendo Switch's unique place in gamers' everyday lives.

This concept—showing a lifestyle-focused, authentic use of the Switch—is still being used today in Nintendo’s campaigns. It redefined how the brand connects with its audience, moving towards an honest and relatable portrayal of gaming. While the initial project involved working directly with Nintendo, the Super Bowl ad represented a shift back to a traditional agency collaboration.

Key collaborators included Creative Director Dominick Maiolo, Producer Brian Behling, and Art Director Omari Miller, all of whom were an absolute blast to work with.

During the campaign, Nicolas Chavez and Stephanie Peters from Nintendo of America championed the idea of making this Nintendo’s first-ever Super Bowl spot, allocating an estimated $5 million to air the ad during the 4th quarter.

A memorable moment unfolded after the "Switch" commercial aired. That same night, the New England Patriots staged an unlikely comeback, breaking the hearts of Atlanta Falcons fans. Internet chatter suggested that the Nintendo Switch commercial may have somehow "changed the game." Who knows? But it’s a fun idea to entertain.

The commercial itself was a great success, garnering over 20 million views on YouTube and earning a spot as one of the Super Bowl’s standout surprises. It ranked third overall, which is cool considering it wasn’t a gag-filled or over-the-top spot. Instead, it remained grounded, focusing on real-life scenarios.

Notably, the ad featured a soundtrack by an then-unknown band, Imagine Dragons. This exposure catapulted their track and band into the spotlight.

I’m stoked to have been part of such a groundbreaking moment in Nintendo’s history, and it’s amazing to see how the authentic, lifestyle-driven approach continues to influence their advertising today.

Credits
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Client: Nintendo

Client: Nintendo
Nintendo Global Marketing Department:

Sr. Advertising Manager: Stephanie Peters
Advertising Manager: Monica Burk
Sr. Assistant Coordinator: Allen Perez
Product Marketing Manager: Corey Olcsvary
Product Marketing Manager: Daniel Orihuela

Zelda Player: Santiago Bazan

Street Fighter Player: Claudio Lettieri

Young Gamers
Zack: Tomas Raimondi
Friend 1: Manuela Gasparetti
Friend 2: Leonel Hucalo
Friend 3: Ciro Cillis
Friend 4: Federico De Elia

Party Scene
Party Mum: Herve Louis Segata
Party Girl: Valentina Vega
Party Guest: Luis Alfredo Gomez Ruiz
Party Guest: Juan Manuel Gonzalez Rotstein
Party Guest: Emiliano Lucas Giannotti
Party Guest: Maria Victoria Caceres
Party Mum: Nathalie Llanos
Party Guest: Clara Susana Canolik
Party Guest: Carlos Antonio Bozzo



Agency: Leo Burnett
Executive Creative Director: Dominick Maiolo
Sr. Producer: Brian Behling
Art Director: Omari Miller
Account Director: Nickay Penado

Production Company: Interrogate
Director: Ash Bolland
Executive Producer: Jeff Miller
Producer: Tara Riddell
Director of Photography: Eric Treml

Local Production: Labhouse
Producer: Natalia Mussolana
Production Manager: Ezequiel Hernandez
1st AD: Martín Bustos
2nd AD: Lourdes Sanchez Figuroa
2nd AD (Permits): María Chiapparo
2nd AD: Marianela Sberna
Script Supervisor: Lula De Vicenzo


Art Department
Art Director: Cota Grosso
Art Assistants:Silvio Sierra
Danna Caldara
Celeste Ucotich


Wardrobe
Wardrobe Stylist: Florencia Tellado
Wardrobe Assistants:María José Aicardi
Laureana Rigada

Hair & Makeup
Makeup Artist: Eugenia Sangalli
Makeup Assistants:Malvina Mariani 
Mariana Rosselli 
Diego Roselli 
Josefina Fascetto 

Lighting & Electric
Gaffer: Juan Pablo Redolfi
Electricians:Sergio Centeno
Dario Cornejo
Martín Stoeff
Fernando Rovella
Sergio Piñeyro
Catriel Ferchero

Grip Department
Key Grip: Sebastián Bejarano
Grips:Pablo Bejarano
Marcelo Battopaglia

Location Team
Location Manager: Nicanor Gonzalez Del Solar
Location Assistants:Ezequiel Calabro


Catering
Catering : Rodolosi
Catering : Valhe Catering

Transportation
Drivers:Leonardo Luis Gonseski (Lighting Truck)
Manuel Eduardo Franco (Grip Truck)
Luis Eduardo Rodríguez (Camera Truck)
Alberto Franco (Production Truck

Medical Team
Doctor on Set: Martin Rivolta.  Nadia Volij

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Special Thanks
 Dom, Stephanie and Nic
Martin BustMartin Bus