Commerical
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Westpac 'Bad Egg'
Commerical
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Westpac
'Bad Egg'
Westpac' Bad Egg
Westpac' Bad Egg
Agency
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DDB, Sydney
Agency
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DDB, Sydney
Agency
DDB, Sydney
Agency
DDB, Sydney
Production
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Raskols
Production
Raskols
Production
Raskols
Credit
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Director, Photographer
Credit
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Director,
Photographer
Credit
Director, Photographer
Credit
Director, Photographer
Selected Stills
Selected Stills
Selected Stills
Aspect: 16:9, Spherical
Camera: Alexa Mini, Red Komomdo.
Lens: Zeiss Superspeed T1.3
Location: Australia, Sydney
Stock: ARRIRAW, REDRAW
Mood and Tone
Mood and Tone
Mood and Tone
The success of this TVC relied entirely on its tone—capturing the quick insights and vibrant energy of a bustling kitchen. The camera work, lens choice, lighting, and staging were all planned to be simple and efficient, allowing us to adapt swiftly to the actors' performances.
Wardrobe
Wardrobe
Wardrobe
Wardrobe
Whenever possible, I set up the rough lighting to match the tone of what we will shoot on set. This fitting process not only helps with selecting wardrobe but also serves as a time to connect with the actors, experiment, and explore ideas.
Since the script is quite sparse, this is when we added the concept of the 'bad egg,' which introduced an element of visual drama—something I also mentioned in my director's treatment.
Location Scouting
Location Scouting
Location Scouting
Location Scouting
One of the most enjoyable parts of the process... Acting out blocking, discovering, and learning about spaces you’ve never been to, and with just a flick of a switch, dropping in your own LED light from a pocket, the entire tone changess.
Thanks, Drew, for standing in.
Director Storyboards
Director Storyboards
Director Storyboards
Storyboards are a crucial part of my creative process, but I rarely rely on them on set. After working through them during prep, I’ve often memorized the beats. For me, they’re more of a guide to establish the pacing and key moments. Of course, given the nature of commercial work, we ensure every shot is captured.
Photography Campaign
Photography Campaign
Photography Campaign
Camera: Fuji Xt5
Lens: Zeiss Superspeed T1.3
(Pl mount adapter)
Credits
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Client: Wespac
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Chief Brand & Marketing Officer: Annabel Fribence
Head of Marketing & Media:
Leigh Bignell
Head of Advertising: Zoe Burr
Senior Advertising Manager:
Nina St Clair
Senior Advertising Manager:
Hannah Dendy
Agency: DDB, Sydney
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Managing Partner: Sasha Firth
Executive Creative Director:
Matt Chandler
Creative Partner: Jenny Mak
Senior Art Director: Daniel Bolton
Group Business Director: Angela Beals
Business Director Suejee Kim
Senior Print Producer Cushla Morton
Senior Producer Liz Nunan
Production Company: Rasköls
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Director, Photographer: Ash Bolland
Executive Producer : Tara Riddell
Production Manager: Linda Bachmann
1st Assistant Director (1st AD): Drew Bailey
Casting: McGregors Casting, Stevie Ray
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Head Chef: Fayssal Bazzi
2nd Chef: Michael Andrew
Sous Chef: Iya Ware
Kitchen Hand: Carlo Leeroy Perez Howell
Line Cook: Emma Charlesworth
Baby Chef: Cherry Jones
Camera Department
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Cinematographer: Sam Chiplin
1st Assistant Camera (1st AC):
Rebecca Crowe
2nd Assistant Camera (2nd AC) / Data: Khoa Le
B Cam 1st AC: Oliver Braslin
Gaffer: Zac Murphy
Best Boy: Damian Seagar
LX Assistant: Blake Hull-Moody
Grip Department
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Key Grip: Josh Hamill
Grip Assistant: Matt Taylor
Grip Assistant: Neville Cameron
Art Department
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Production Designer: Sam Hobbs
Props Buyer: Peter Malatesta
Art Department Assistant: Julius Hobbs
Standby Props: Andy Cantrell
Standby Props: Joel Ibbetson
Wardrobe
Susan Cormack
Makeup & Hair
Jo Cleland
Locations, Unit
Locations: Bryce Brown
Unit Manager: Peter Klauser
Runner: Marshall Abangan
Post/Editorial
The Editors, Sydney
Editor: Rohan Zerna
Producer : Adrian Konarski
Additional Crew
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Stills Tech: Simon Taylor
Script Supervisor: William Hadinata
Nurse: Sandra Strudwick
Animal Wrangler: Suzanne Richards
Safety Officer: Sotiri Sotiropoulos
Catering: Miss Mabels (Wayne)
Barricader: Giuseppe Coluccio
Special Thanks
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Jenny Mac, Matt Chandler and Rohan Zerna for
bringing this to life.