Commerical
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Westpac 'Fridge'

Westpac' Bad Egg

Westpac' Bad Egg

Agency
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DDB, Sydney

Agency
DDB, Sydney

Agency
DDB, Sydney

Production
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Raskols

Production
Raskols

Production
Raskols

Credit
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Director

Credit
Director, Photographer

Credit
Director, Photographer

WESTPAC_FRIDGE_TITLES_00090011
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WESTPAC_FRIDGE_TITLES_00090310
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WESTPAC_FRIDGE_TITLES_00090595
WESTPAC_FRIDGE_TITLES_00090689
WESTPAC_FRIDGE_TITLES_00090699

Selected Stills

Selected Stills

Selected Stills

Aspect: 16:9, Spherical
Camera: Alexa Mini, Red Komomdo.
Lens: Zeiss Superspeed T1.3
Location: Australia, Sydney
Stock: ARRIRAW, REDRAW

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Spur of the moment.

Mood and Tone

Mood and Tone

WESTPAC_FRIDGE_TITLES_00090310
WESTPAC_FRIDGE_TITLES_00090224

This TVC was a spur-of-the-moment project, shot at the end of a busy day—if time allowed. With just one take, no lighting, and minimal art, it all came down to Rex, the dog, to deliver. He nailed it on the first try and even gave us a wink.

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Director Storyboards

Director Storyboards

Director Storyboards

NEw Frames 03

Credits
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Client: Wespac
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Chief Brand & Marketing Officer: Annabel Fribence
Head of Marketing & Media:
Leigh Bignell

Head of Advertising: Zoe Burr
Senior Advertising Manager:
Nina St Clair

Senior Advertising Manager:
Hannah Dendy



Agency: DDB, Sydney
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Managing Partner: Sasha Firth
Executive Creative Director:
Matt Chandler

Creative Partner: Jenny Mak
Senior Art Director: Daniel Bolton
Group Business Director: Angela Beals
Business Director Suejee Kim
Senior Print Producer Cushla Morton
Senior Producer Liz Nunan

Production Company: Rasköls
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Director, Photographer: Ash Bolland
Executive Producer : Tara Riddell
Production Manager: Linda Bachmann
1st Assistant Director (1st AD): Drew Bailey

Casting: McGregors Casting, Stevie Ray
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Head Chef: Fayssal Bazzi
2nd Chef: Michael Andrew
Sous Chef: Iya Ware
Kitchen Hand: Carlo Leeroy Perez Howell
Line Cook: Emma Charlesworth
Baby Chef: Cherry Jones


Camera Department
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Cinematographer: Sam Chiplin
1st Assistant Camera (1st AC):
Rebecca Crowe

2nd Assistant Camera (2nd AC) / Data: Khoa Le
B Cam 1st AC: Oliver Braslin
Gaffer: Zac Murphy
Best Boy: Damian Seagar
LX Assistant: Blake Hull-Moody


Grip Department
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Key Grip: Josh Hamill
Grip Assistant: Matt Taylor
Grip Assistant: Neville Cameron


Art Department
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Production Designer: Sam Hobbs
Props Buyer: Peter Malatesta
Art Department Assistant: Julius Hobbs
Standby Props: Andy Cantrell
Standby Props: Joel Ibbetson


Wardrobe
Susan Cormack

Makeup & Hair
Jo Cleland

Locations, Unit
Locations: Bryce Brown
Unit Manager: Peter Klauser
Runner: Marshall Abangan

Post/Editorial
The Editors, Sydney
Editor: Rohan Zerna
Producer : Adrian Konarski


Additional Crew
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Stills Tech: Simon Taylor
Script Supervisor: William Hadinata
Nurse: Sandra Strudwick
Animal Wrangler: Suzanne Richards
Safety Officer: Sotiri Sotiropoulos
Catering: Miss Mabels (Wayne)
Barricader: Giuseppe Coluccio

Special Thanks
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Jenny Mac, Matt Chandler and Rohan Zerna for
bringing this to life.

Ümeric™
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The works of Ash Bolland.

Ümeric™
-
The works of Ash Bolland.

Ümeric™
-
The works of Ash Bolland.

Ümeric™
-
The works of Ash Bolland.

Ümeric™
-
The works of Ash Bolland.

Social Links
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Linked In

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Instagam
Behance
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Social Links
-
Linked In

IMDB
Instagam
Behance
X

Social Links
-
Linked In

IMDB
Instagam
Behance
X

Social Links
-
Linked In

IMDB
Instagam
Behance
X

Social Links
-
Linked In

IMDB
Instagam
Behance
X

© 2024 Umeric.

© 2024 Umeric.

© 2024 Umeric.

© 2024 Umeric.

© 2024 Umeric.